A Must Read for everyone – Social Media Algorithms and Their Impact

๐——๐—ถ๐˜€๐—ฐ๐—น๐—ฎ๐—ถ๐—บ๐—ฒ๐—ฟ: Remember, not everything shown on your screen that says “๐——๐—ฒ๐—น๐—ฒ๐˜๐—ฒ๐—ฑ” is deleted in reality.


Social media algorithms are designed to keep users engaged by showing them content they are interested in. Hereโ€™s how these algorithms work and their potential impact:

1. ๐—ง๐—ฟ๐—ฎ๐—ฐ๐—ธ๐—ถ๐—ป๐—ด ๐—•๐—ฒ๐—ต๐—ฎ๐˜ƒ๐—ถ๐—ผ๐—ฟ:

– Social media platforms track your behaviour, such as the posts you like, comment on, share, and the content you pause to watch.

– Every action you take is recorded and contributes to a profile of your interests.

2. ๐—–๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐—ฅ๐—ฒ๐—ฐ๐—ผ๐—บ๐—บ๐—ฒ๐—ป๐—ฑ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€:

– Based on this profile, algorithms recommend similar content to keep you engaged.

– This means if you watch, like, or comment on certain types of videos or posts, you will see more of that content.

3. ๐—œ๐—ป๐—ณ๐—น๐˜‚๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ผ๐—ป ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—–๐—ถ๐—ฟ๐—ฐ๐—น๐—ฒ:

– These platforms donโ€™t just affect what you see; they can also influence your friends and followers.

– If you interact with certain types of content, it can become more visible to your network, perpetuating the same types of content across your social circle.

4. ๐——๐—ฎ๐˜๐—ฎ ๐—–๐—ผ๐—น๐—น๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป:

– All your interactions, searches, and time spent on content are saved by the platform.

– This data is used to create a detailed profile of your preferences, habits, and behaviours.

5. ๐—•๐˜‚๐—ถ๐—น๐—ฑ๐—ถ๐—ป๐—ด ๐—ฎ ๐——๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—ฃ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ:

– Over time, the algorithm builds a digital version of you, predicting what you might like or buy.

– This digital persona is continuously refined with every action you take on the platform.

6. ๐——๐—ฎ๐˜๐—ฎ ๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€:

– Social networks sell your data, both officially and unofficially, to advertisers and other entities.

– This data includes everything from your browsing habits to the content of your private messages.

– AI systems use this data to create even more accurate profiles, which are then used to target you with specific ads and content.


๐— ๐—ผ๐—ฟ๐—ฎ๐—น ๐—ฎ๐—ป๐—ฑ ๐—ฆ๐—ฝ๐—ถ๐—ฟ๐—ถ๐˜๐˜‚๐—ฎ๐—น ๐—œ๐—บ๐—ฝ๐—น๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€

Given the way these algorithms work, engaging with inappropriate adult, pornographic, or Irreligious content, even for a few seconds, can have significant consequences:

1. ๐—–๐—ต๐—ฎ๐—ถ๐—ป ๐—ผ๐—ณ ๐—ฆ๐—ถ๐—ป (๐—š๐˜‚๐—ป๐—ป๐—ฎ๐—ต):

– By watching and engaging with inappropriate content, you contribute to its visibility and spread.

– This not only affects you but can also expose your friends and followers to the same content, creating a chain of gunnah.

2. ๐—œ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜ ๐—ผ๐—ป ๐—”๐—ธ๐—ต๐—ถ๐—ฟ๐—ฎ๐˜:

– From an Islamic perspective, every action is recorded, and you will be accountable for promoting inappropriate content.

– This can have serious repercussions in the afterlife (Akhirat).

3. ๐—ฅ๐—ฒ๐—ฎ๐—น-๐—ช๐—ผ๐—ฟ๐—น๐—ฑ ๐—–๐—ผ๐—ป๐˜€๐—ฒ๐—พ๐˜‚๐—ฒ๐—ป๐—ฐ๐—ฒ๐˜€:

– Constant exposure to certain types of content can shape your behaviour, interests, and even your moral compass.

– Itโ€™s essential to be mindful of what you watch and engage with, as it can influence your thoughts and actions in the real world.


๐—ฃ๐—ฟ๐—ถ๐˜ƒ๐—ฎ๐—ฐ๐˜† ๐—ฎ๐—ป๐—ฑ ๐—ฆ๐—ฒ๐—ฐ๐˜‚๐—ฟ๐—ถ๐˜๐˜† ๐—–๐—ผ๐—ป๐—ฐ๐—ฒ๐—ฟ๐—ป๐˜€

Sharing personal photos and information on social media can also have serious implications:

1. ๐—™๐—ฎ๐—บ๐—ถ๐—น๐˜† ๐—ฃ๐—ต๐—ผ๐˜๐—ผ๐˜€:

– When you share pictures of women and children, these images are stored and analysed by AI.

– These AI systems can identify clothing styles, colours, and other details, making these images viewable to others, including na mehram (non-family members).

2. ๐——๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—™๐—ผ๐—ผ๐˜๐—ฝ๐—ฟ๐—ถ๐—ป๐˜: (๐— ๐—ผ๐˜€๐˜ ๐—œ๐—บ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฎ๐—ป๐˜)

– Every piece of content you share, type, even on chat, is stored and contributes to a digital footprint that is stored indefinitely.

– This footprint can be accessed and used by social media platforms, advertisers, and potentially unauthorized third parties and even to law enforcement agencies.

– Even if you delete a photo or message, it is often still stored on the platform’s servers, which means it can still be accessed.

Be watchful of what you read or write


๐—–๐—ฎ๐—น๐—น ๐˜๐—ผ ๐—”๐—ฐ๐˜๐—ถ๐—ผ๐—ป

Be aware of the content you consume and engage with on social media. Avoid promoting or interacting with inappropriate content to protect yourself and others from its negative effects. Additionally, be cautious about sharing personal photos and information, as this data is stored and can be used in ways you might not anticipate.

Be watchful of what you read or write. Your choices of locations, and places you have visited, people you chat with, what you are chatting about, your photo gallery, your keystrokes, the words you type, the things you like, and your routes even are all being stored these days. Itโ€™s not just big platforms like LinkedIn, Facebook, Instagram, or Twitter that sell this data. Although their security measures are strong, but hackers are capable enough of bypassing these securities too and if not they can get all from Smaller apps connected to these platforms, such as games or fun apps, are even easier targets for hackers. This data is often sold on the dark web for millions of dollar, where it can be accessed by anyone with malicious intent.

Always remember that your actions online have both worldly and spiritual consequences. Strive to make choices that align with your values and beliefs, and guide your family, especially elderly people, women and children, to do the same.

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